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November 20, 2014

IT ALL STARTS WITH THE BASE




The last time I met Lara Bingle was at a Fashion Week party in 2012. If you would like to join me in cringing at the things my then 17-year-old self had to say about my experience of meeting with her, feel free to click right here.

A few days ago I had the pleasure of meeting with Lara again and she was exactly how I had remembered her to be - a beauty inside and out who, despite fame, has remained incredibly humble and grounded which is truly inspiring. What's all the more inspiring is that these last few years have seen Lara really come into her own, with her moving to the States, chopping her hair off into that enviable bob and, of course, collaborating with Cotton On in shooting campaigns as well as working alongside them in releasing her own swimwear and underwear lines.

Today she launches pre-orders for her new beauty line The Base, available exclusively online at www.thebase.meFor over a year, this has been what she has been pouring her heart and soul into and has been hands-on throughout the whole process, even testing many of the products on her man Sam Worthington. The result is a refined range of eight tanning and beauty products that enhance your outer beauty to reflect your inner beauty. Not to mention housed in gorgeous sleek packaging that is quintessentially Lara, simple yet polished.

When playing with the products, I instantly fell in love with the Body Glow Oil, a blend mostly made up of coconut oil, that smells divine and sinks into the skin so easily leaving it feeling like velvet and looking bronzed and glowing. The LB Cream (her version of the BB cream) was another favourite, an all-in-one luminous sheer tinted moisturiser with SPF15. And I can't wait to try out the Instant Tan Mousse, full of beautiful Vitamin C-rich Kakadu plum, along with cucumber and aloe vera to soothe and hydrate. Lara's picks of the bunch are the Skin Illuminators which she uses to give her face dimension and adds beautiful radiance to the complexion.

I am so excited about the launch of The Base and Lara promises there is much more to come for the brand, revealing to Popsugar that swimwear will be coming next year! Congratulations LB on creating some seriously beautiful products!


E x


3 comments:

  1. Ooh, exciting! I hope they ship to the Netherlands!

    http://www.theavantguardian.com

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  2. Marta Pozzan2/12/14

    Interesting! Didn't know this brand!

    http://www.itssuperfashion.com/2014/11/simone-rocha-x-j-brand/http://www.itssuperfashion.com/2014/11/cashmere-weather/

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  3. I believe they ship internationally!


    Emily x

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