Okay so this post is super-heartbreaking to write... one of the most iconic and original fashion labels the world has ever seen, Yves Saint Laurent, is being renamed Saint Laurent Paris - complete with a change of its signature initials. Yes, YSL is no more and SLP is rising up. Personally, I think this is outrageous, I am even considering making some form of petition. I mean, really Hedi Slimane? Rebranding YSL and repackaging it into SLP? Are you freaking kidding me? I was really hoping this was some sort of sick April Fool's joke, only that's it's not April... But I'm kind of confused about this whole thing apparently they're still sticking with the YSL logo (hooray!)???
"The brand will “use the same fonts, and similar nomenclature, from that era”, though the Yves Saint Laurent name will be used for “institutional purposes”. The elegant Cassandre logo will continue to appear on apparel, accessories, and cosmetics." - styleite.com
YSL forever and always.